Digital Banking
TOP- Operating and managing digital banking platforms, including platform construction, function planning, design, customer experience, and project execution for personal electronic banking, mobilebanking, and overseas mobile banking, and building a new-generation data-run digital platform that is centered on user experience.
- Formulating digital account development strategies, including customer acquisition and cross-selling,marketing, and digital lifestyle construction.
- Formulation of business strategy for digital customer groups, including operating cross-selling,increasing customer activity, marketing, developing personal/automated management system.
- Setting up a digital footprint platform and tag data database for digital customers, developing personal/automated management system and collecting their data for analysis, service planning, and policy enforcement.
- Providing integrated digital payment solutions combining domestic and overseas, online and offline payment services through cross-border strategies to create a multi-faceted financial system.
- Developing Open APIs and Partner APIs systems and services in five major areas, including corporate cash collection and payment, e-commerce payment, identity authentication, open banking (financialinformation), and bill payment service.